Local Media in the Postmodern World
Posted: 11 June 2008 at 12:12 amIf you’re in any way concerned about where the business of traditional media is heading (read: your job), Terry Heaton at DigitalJournalist.com puts forward a compelling account of how we got here and where it’s all heading:
Local media companies have frolicked in a world of easy money for decades — sitting back and taking orders from deep pockets who needed us to get their message out. Along the way, many mixed the mission of media with double-digit revenue growth and came to the conclusion that this was the way it was meant to be — that owning a printing press or broadcast tower brought with it some inalienable right to easy profit. This, of course, made us sitting ducks for disruption.
Full article: Local Media on a Postmodern World: It’s Always About the Money.

